Play log data of three different casual games are considered by analyzing a total of 193,443 unique player records and 10,874,958 play log records. We cover essential topics such as pre-processing of raw data, feature engineering including feature analysis, churn prediction modeling using traditional machine learning algorithms (logistic regression, gradient boosting, and random forests) and two deep learning algorithms (CNN and LSTM), and sensitivity analysis for OP and CP. Using the definition, we develop a standard churn analysis process for casual games.
Therefore, we focus on the new players and formally define churn using observation period ( OP) and churn prediction period ( CP). Most of the existing methods cannot be applied to casual games because casual game players tend to churn very quickly and they do not pay periodic subscription fees. While churn prediction and analysis can provide important insights and action cues on retention, its application using play log data has been primitive or very limited in the casual game area. In this study, we focus on churn prediction of mobile and online casual games. With the resulting fierce competition, now both acquisition and retention of users are the prime concerns in the field.
On the other hand, development of casual games has become easier than ever as a result of the advancement of development tools. Interaction with such devices has evolved into frequent and short-duration usage, and this phenomenon has resulted in a pervasive popularity of casual games in the game sector. The soundtracks are upbeat and fun, while not being too distracting.Internet-connected devices, especially mobile devices such as smartphones, have become widely accessible in the past decade. All the scenes are beautifully drawn, with bright colors and glorious details. On the presentation side, Runefall is as impressive as a Match-3 game can be. These new and unique features really add some challenges to the rather repetitive gameplay, and make Runefall a Match-3 game like no other. Along the way, you will face with a variety of obstacles as you collect a number of useful inventory items, which can be used to unlock the formally-unavailable parts of the board. In Runefall, the Match-3 board will move to the direction of your match, and your task is to match the tiles to guide the board to your desired corner on the board. Instead of sticking with the traditional gameplay, the developer decided to spice things up by introducing the Inventory and the Movable-Board. Not only that, the creativity is notable even in the Match-3 boards themselves.
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These tools can then be used to construct new buildings in the village, upgrade and unlock power-ups as well as help with the tribute. As you complete a level, you will earn a number of useful tools. Runefall is an excellent combination of Match-3, Puzzle, Builder and Strategy.
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Playcademy definitely knows how to create a mind-blowing crossover game, as proven before in their previous works. Fortunately, they are all delightfully written and are accompanied by pleasant voice overs from some likable characters which basically turn what was thought to be boring into amusement. Just a heads up for those who do not enjoy readings, Runefall has a ton of those. The storyline in Runefall might not be the most interesting one, but it is unarguably extremely well-told and well-developed. Luckily for the villagers, there appear to be some magical runes hidden within the town that have the ability to help with the issue – find these runes and bring happiness back to the town. In the beautiful kingdom of Silverdale, sits a quiet village named Rivermoor which has difficulty paying the proper tribute to the kingdom since the dark ages of the war.
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